David Ogilvy

David Ogilvy Business

Our business is infested with idiots who try to impress by using pretentious jargon.

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Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds...

Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds and we look back. It is the most awesome tool...

Steve Jobs 78

Our DNA is as a consumer company - for that individual customer who's voting thumbs up or
thumbs dow...

Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that...

Steve Jobs 47

To turn really interesting ideas and fledgling technologies into a company that can continue to
inno...

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

Steve Jobs 48

I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread o...

I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out...

Steve Jobs 44

Japan's very interesting. Some people think it copies things. I don't think that anymore. I think
wh...

Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get...

Steve Jobs 49

These technologies can make life easier, can let us touch people we might not otherwise. You
may hav...

These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get...

Steve Jobs 56

It took us three years to build the NeXT computer. If we'd given customers what they said they
wante...

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been...

Steve Jobs 43

And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try
to d...

And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new...

Steve Jobs 36

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to
use...

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Steve Jobs 41

You know, my main reaction to this money thing is that it's humorous, all the attention to it,
becau...

You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable...

Steve Jobs 36

Willingness to change is a

Business is never so healthy as

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