Terry Semel

Terry Semel Business

152

Our new attitude is how can we put you in front of our customer.

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Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds...

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Our DNA is as a consumer company - for that individual customer who's voting thumbs up or
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To turn really interesting ideas and fledgling technologies into a company that can continue to
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Japan's very interesting. Some people think it copies things. I don't think that anymore. I think
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These technologies can make life easier, can let us touch people we might not otherwise. You
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It took us three years to build the NeXT computer. If we'd given customers what they said they
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And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try
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What is Apple, after all? Apple is about people who think 'outside the box,' people who want to
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You know, my main reaction to this money thing is that it's humorous, all the attention to it,
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It was just like a dream. I could h

What irritates me is the bland

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