David Ogilvy

David Ogilvy Business

The consumer isn't a moron; she is your wife.

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Japan's very interesting. Some people think it copies things. I don't think that anymore. I think
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It took us three years to build the NeXT computer. If we'd given customers what they said they
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Steve Jobs 43

And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try
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Steve Jobs 36

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to
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You know, my main reaction to this money thing is that it's humorous, all the attention to it,
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Nothing so conclusively proves a

If you're trying to create a

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