Simon Sinek

There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves.

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