Friendship The solution as consumers is - perhaps surprisingly - to take adverts very, very seriously. We should ask ourselves what it is that we find lovely... Alain de Botton 28
Friendship Where is instruction in relationships, in the management of career, in the raising of children, in the pursuit of friendship, in the wise approach... Alain de Botton 27
Friendship The arrogance that says analysing the relationship between reasons and causes is more important than writing a philosophy of shyness or sadness or... Alain de Botton 31
Creativity My greatest joy comes from creativity: from feeling that I have been able to identify a certain aspect of human nature and crystallise a phenomenon in... Alain de Botton 30
be the best The thing is that love gives us a ringside seat on somebody else's flaws, so of course you're gonna spot some things that kinda need to be... Alain de Botton 28
Communication I feel that the great challenge of our time is the communication of ideas. Alain de Botton 40
