cool There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the... Alan Cooper 17
Design If we want users to like our software, we should design it to behave like a likeable person. Alan Cooper 16
Computers I have a cell phone that doesn't behave like a phone: It behaves like a computer that makes calls. Computers are becoming an integral part of daily... Alan Cooper 19