Attitude Just because you're a luxury brand doesn't mean you have to have an attitude. Angela Ahrendts 6
Smile Unless I can come in in the morning and smile, walk in the lobby and say, 'Good morning!' - if I am stressed - I am not going to do a good job.... Angela Ahrendts 4
Trust The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of... Angela Ahrendts 11
Leadership I am not in favour of quotas. Just put the best person into the job. It is not about gender; it is about experience, leadership and vision. Angela Ahrendts 7
Communication The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication. Angela Ahrendts 8
Computers Computers and smart devices are among the greatest intellectual gifts ever created for man but, if not balanced with human contact, may offer little... Angela Ahrendts 5
