Attitude Just because you're a luxury brand doesn't mean you have to have an attitude. Angela Ahrendts 23
Smile Unless I can come in in the morning and smile, walk in the lobby and say, 'Good morning!' - if I am stressed - I am not going to do a good job.... Angela Ahrendts 26
Trust The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of... Angela Ahrendts 36
Leadership I am not in favour of quotas. Just put the best person into the job. It is not about gender; it is about experience, leadership and vision. Angela Ahrendts 37
Communication The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication. Angela Ahrendts 26
Computers Computers and smart devices are among the greatest intellectual gifts ever created for man but, if not balanced with human contact, may offer little... Angela Ahrendts 26
