Design I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is. B. F. Skinner 28
Positive The way positive reinforcement is carried out is more important than the amount. B. F. Skinner 31
Business I believe that I have been basically anarchistic, anti-religion and anti-industry and business. In other words, anti-bureaucracy. I would like to... B. F. Skinner 34
Future Those few people who do respond to the dire conditions of the future - journalists, environmentalists, behavioral scientists - tend not to be... B. F. Skinner 33
be the best A person who has been punished is not less inclined to behave in a given way; at best, he learns how to avoid punishment. B. F. Skinner 25
be the best A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying. B. F. Skinner 32
