Design At the pinnacle of great design are products so gorgeous and lust-worthy that you want to lick them: a Porsche 911, Samsung's Luxia TV, an Eames... Gary Hamel 10
Design I don't know whether the universe contains any evidence of intelligent design, but I can assure you that thousands of everyday products do not. Gary Hamel 8
Creativity All too often, legacy management practices reflexively perpetuate the past - by over-weighting the views of long-tenured executives, by valuing... Gary Hamel 8
Trust When a politician bends the truth or a CEO breaks a promise, trust takes a beating. Gary Hamel 8
Trust Trust is not simply a matter of truthfulness, or even constancy. It is also a matter of amity and goodwill. We trust those who have our best interests... Gary Hamel 4
Perseverance A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance. Gary Hamel 9
Courage Remarkable contributions are typically spawned by a passionate commitment to transcendent values such as beauty, truth, wisdom, justice, charity,... Gary Hamel 3