Attitude When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. George Lois 35
Communication All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and... George Lois 39
Creativity Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's... George Lois 24
Creativity Everybody is so busy talking about 'Twittering' and talking about the new technologies and talking about this and that, but they don't talk about... George Lois 28
Creativity The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer. George Lois 30
Creativity It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone. George Lois 25
Car To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change... George Lois 28
