Architecture Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are... Herbert A. Simon 33
Design Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. Herbert A. Simon 34
Peace To deal with these problems - of world population and hunger, of peace, of energy and mineral resources, of environmental pollution, of poverty - we... Herbert A. Simon 28
Psychology My research career has been devoted to understanding human decision-making and problem-solving processes. The pursuit of this goal has led me into the... Herbert A. Simon 35
Computers When computers came along, I felt for the first time that I had the proper tools for the kind of theoretical work I wanted to do. So I moved over to... Herbert A. Simon 28
Computers I don't care how big and fast computers are, they're not as big and fast as the world. Herbert A. Simon 30
