Business No business can succeed in any great degree without being properly organized. James Cash Penney 27
Business A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition. James Cash Penney 29
Trust I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier. James Cash Penney 28
Leadership Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership. James Cash Penney 29
Chance I believe in trusting men, not only once but twice - in giving a failure another chance. James Cash Penney 58
Trust Responsibilities are given to him on whom trust rests. Responsibility is always a sign of trust. James Cash Penney 30
be the best The best teamwork comes from men who are working independently toward one goal in unison. James Cash Penney 24
