Design Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. Jonathan Ive 21
Design The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design. Jonathan Ive 19
Design 'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing. Jonathan Ive 30
Design Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not... Jonathan Ive 21
Design It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging... Jonathan Ive 27
