Dreams The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be... Leo Burnett 26
Opinion The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. Leo Burnett 19
Death I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. Leo Burnett 39
