Design Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics,... Paul Rand 9
Design Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover... Paul Rand 7
Psychology Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and... Paul Rand 4
Architecture If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave... Paul Rand 8
Design To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify,... Paul Rand 9
Design Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt,... Paul Rand 5
