Design Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics,... Paul Rand 20
Design Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover... Paul Rand 13
Psychology Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and... Paul Rand 9
Architecture If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave... Paul Rand 15
Design To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify,... Paul Rand 17
Design Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt,... Paul Rand 8
