Life Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment. Satoru Iwata 20
Smile Nintendo's mission is to try to make people happy, to try to make people smile. Satoru Iwata 16
Business On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a gamer. Satoru Iwata 17
Change Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend. Satoru Iwata 18
