Life Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment. Satoru Iwata 29
Smile Nintendo's mission is to try to make people happy, to try to make people smile. Satoru Iwata 22
Business On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a gamer. Satoru Iwata 27
Change Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend. Satoru Iwata 23
