Motivational Give Obama a script he has made his own, and he is the motivational speaker to end all speakers. Tony Robbins cloned with Honest Abe. Tina Brown 14
Smile Obama's stern demeanor punctuated by intermittent flashes of his wide, relaxing smile is his greatest weapon in defusing pent-up angst. Tina Brown 12
Freedom The post-presidency, as Jimmy Carter and Bill Clinton have proved, is a win-win. Money, Nobels, the ability to leverage your global celebrity for... Tina Brown 15
Creativity The natural creativity of the staff morphed 'The Daily Beast' very fast into what has become a newsroom. Aggregation lives on the Cheat Sheet, the... Tina Brown 7
Courage The Brazilian poet Vinicius de Moraes wrote that beauty is fundamental. Well, with the poet's permission, so is courage. Tina Brown 16
Communication Corporate communications will become a high-tech art, just as political communication is for Obama. Tina Brown 10