William Bernbach

Business

Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds and we look back. It is the most awesome tool...

Steve Jobs 73

Business

Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that...

Steve Jobs 39

Business

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

Steve Jobs 41

Business

I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out...

Steve Jobs 39

Business

Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get...

Steve Jobs 42

Business

These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get...

Steve Jobs 48

Business

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been...

Steve Jobs 39

Business

And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new...

Steve Jobs 31

Business

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help...

Steve Jobs 34

Business

You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable...

Steve Jobs 31